M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions
نویسندگان
چکیده
M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions Annamma Joy a,1, Jeff Jianfeng Wang b, Tsang-Sing Chan c, John F. Sherry Jr. d,∗, Geng Cui e a Professor of Marketing, Faculty of Management, The University of British Columbia-Okanagan, EME4145 – 3333 University Way, Kelowna, BC, Canada V1V 1V7 b Assistant Professor of Marketing, Department of Marketing, G 7515, Academic 1, City University of Hong Kong, Hong Kong Special Administrative Region c Shun Hing Chair Professor of Marketing, Department of Marketing and International Business, Lingnan University, 1/F Simon and Eleanor Kwok Building, Lingnan, Tuen Mun, Hong Kong, Hong Kong Special Administrative Region d Herrick Professor of Marketing, Mendoza College of Business, The University of Notre Dame, IN 46556, USA e Department of Marketing and International Business, Lingnan University, 1/F Simon and Eleanor Kwok Building, Tuen Mun, Hong Kong, Hong Kong Special Administrative Region
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